Diabetes is one of the most common chronic conditions in the world and is constantly increasing, particularly in some Asian countries. With its links to sedentary lifestyles, poor diet and excessive weight gain, diabetes increases people’s risk of cardiovascular diseases. However, sufferers are often unaware that they have it and only find out when the disease has already begun to cause significant damage to the body, particularly the heart, kidneys and eyes. To raise awareness of the risks linked to diabetes and help reveal the hidden depths of the iceberg—undiagnosed cases—Menarini Hong Kong supports the Healthy Run organised by Diabetes Hong Kong, a race which highlights the importance of regular physical exercise when it comes to prevention. The now-famous event gives patients and doctors a special opportunity to share their experiences, as well as to raise funds to help with diagnosis and treatment.