Ever since the 1960's Menarini has pursued a clear objective: to serve the Italian physician. It does so by providing: the best drugs developed by international research; correct information on these products and on the specific therapeutic areas; the continuous updating on pathologies and diagnostics of the medicinal areas related to the products; and always the latest professional service and support.
In this manner, a professional relationship has been built over the years with the Italian medical class. This goes from the clinical research of new drugs and/or therapeutic indications, to the organisation of national and international congresses of considerable scientific interest, and to the realisation and distribution of medical publications always characterised by the most up to date content..
Thanks to the continuous attention given to this important goal of service which has witnessed Menarini commit itself over the years to informing physicians on some of the most important drugs in the world, the company has won the admiration of the medical class. In fact, Menarini has placed first for many years in a special classification prepared by autonomous market research companies for being the ideal company of the Italian physician.
It is thanks to this relationship based on trust, initiated in Italy and successively exported to all of the affiliates in the world, that Menarini was able to create the foundation for the realization of its two great strategic objectives, internationalizationand research. At the beginning of the 1990's, Menarini, that had already introduced itself in the diagnostic sector in 1976, completed its presence in the healthcare area by addressing all consumers with the opening of its OTC Division. This division offers over-the-counter products available in pharmacies without medical prescription, characterised by the accurate selection of quality that has always been the trademark of the company's philosophy. Still today, even if the Group's slogan has become "Health without Borders", Menarini Italy's main objective is the health of Italians and the defense of the patrimony of knowledge and experience that Italian Medicine and Pharmacology can surely boast about within the international scientific domain. |
